Marketing Plan For An Exclusive Market Essay - 1317 Words

A marketing plan is not a list of marketing ideas from which you haphazardly choose various concepts to test or combine for trial-and-error experimentation. A plan is an essential business tool for hospitals, medical groups or provider practices to attract patients and consumers. Marketing in health care has shifted directly to consumers and patients. As discussed by Thomas, R. K. (2015), marketing uses a mix to of variables to influence users of an exclusive market. Marketing health care services are about how you position the organization to satisfy the needs of the market. Four critical elements of marketing that businesses should take into consideration when implementing any strategic plan for healthcare services are: Product. The right product to satisfy the needs of your target customer. Price. The right product offered at the right price. Place. The right product at the right price available in the right place to be bought by customers. Promotion. Informing potential customers of the availability of the product, its price and its place Introduction There has been a shift in paradigm from the four Ps of traditional marketing, initially defined by Philip Kotler in 1960, to the Five I’s: Intangibility, Inconsistency, Inseparability, Inventory and Interaction in the service industry that healthcare marketing should take into consideration. This discipline of 1to 1 marketing has created a focus on the patient and the customer. Promotions in the service industry can beShow MoreRelatedPyramid Door Formal Case Final Draft1383 Words   |  6 PagesStates of 350 distributors broken up into 300 non-exclusive dealers and 50 exclusive dealers. This strategy has allowed Pyramid Door to capture a market share of 2.6% with total sales in 2005 of $9.2 million. While executives agree that a growth in sales of 36% to $12.5 million is necessary to achieve critical mass to preserve its buying position with suppliers, opinions are split on the correct method to achieve this goal. An increase in the marketing budget of 20% over 2005’s budget has already beenRead MorePalladium Doors, Inc910 Words   |  4 Pagesapproach used by Palladium Door was appropriate for the expended sales goal. Richard Hawley is the director of sales and marketing felt that their concerns had merit and should be given careful consideration. Though he had considerable latitude in devising the distribution strategy, the final choice would have o be consistent with achieving the 2004 sales goal. His approach and action plan had to be prepared in a relatively short time to permit implementation in January 2004. * The company projectedRead MoreMarketing Policy And Strategy : Pyramid Door Case Analysis1007 Words   |  5 Pages Savannah Steigerwald Marketing Policy and Strategy Pyramid Door Case Analysis Problem Statement Should Pyramid Door Inc. change their distribution strategy in order to meet their 2006 profit goal of 12.5 million dollars which is 3.4 million dollars more than the previous year? Industry Analysis The residential garage door industry is has projected sales of 2.25 billion dollars in 2006 which is a 2.4% increase from the 2.2 billion dollar projected sales in 2005. This shows that there is growthRead MoreApple - Describe the Key Strategic Challenges Facing Apple Computer1245 Words   |  5 Pagesare also faced with having to maintain its marketing, relationship building and brand management techniques as they spread into a much wider market, gaining a much larger customer base that includes a lot of more diverse customer. Technology and entertainment industry is constantly evolving; there are some doubts if apple will be able to maintain the reputation of its brand, their exclusinve design and constantly able to put something new out in the market that will keep catching their consumer’s attentionRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreLoctite Hbr Case - Executive Summary Essay1641 Words   |  7 Pagesdistribution strategy is composed of different levels, all building up to the eventual acquisition of equity in the international distributor in order to set its core brand and marketing mix. The first stage of expanding its distribution is research into which markets would be profitable for Loctite. Once a potential market has been identified, distributor selection begins. Selection is very stringent, and Loctite hand-selects a distributor that it feels it will work well with. Often the selectionRead MoreOmnitel Case Study1543 Words   |  7 Pages(Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM), a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunicati ons market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts, ultimately setting off a price war. In an effort to proposeRead MoreTarget Marketing Plan For Target Corporation1662 Words   |  7 PagesAmerican Cancer Society† (Target Outlines Commitment to Environmental Sustainability, 2010). Target has many strong suits that have contributed to their success. Their strengths include: a higher quality of products, exclusive partnerships with designers, Target credit cards, branding and marketing. However, Target does have a small number of disadvantages as well. They have a smaller number of store locations compared to Wal-Mart; their leading competitor. Also, Target has been involved in expensive lawRead MoreMarketing Plan for a Furniture Shop1626 Words   |  7 PagesBOITHOK, an exclusive furniture and show piece outlet is ready to introduce living room furnishers and show pieces that will bring an antique and traditional look and create an artistic environment. BOITHOK occupies a specific niche within the furniture market. Its furniture’s offerings focus on trad itional and old Bangladeshi look furniture products and show pieces that are exclusive in craftsmanship materials. Its market segments include the people who are highly elegant, have good interiorRead MorePalladium Garage Door Case Study770 Words   |  4 PagesPalladiums growth has been steady over the past 10 years the market share was only at 2.6%. The firms senior executives were firmly believed they justified this lofty sales goal because they had to attain a larger sales volume to preserve its buying position with suppliers. Palladium, during its growth, has exceeded the industry growth. There are three new plans on how to reach the goal. There are four different viewpoints on the marketing decision. Statements of Alternatives: The first viewpoint